The graphic warning labels on cigarette boxes the FDA had proposed is still a hot topic within the media and in particularly within the local media. Let’s examine the three local news coverage just in the month of November.

An editorial, “Gross is good,” published in Buffalo News is in favor of the proposed graphic warning labels on the cigarette packages. The article explains that this is necessary in order to reduce the bad smoking habits in America. This idea can be clearly seen just by the title. The first sentence begins by giving their negative views on cigarettes in general. The editorial continues with the skepticism by criticizing how ineffective the current warning labels on the cigarette boxes. The article explains that even our neighboring country, Canada, has graphic warning labels on their cigarette packages. Several other countries have followed their footsteps because of the positive results that they have observed in encouraging smokers to be cautious of their addiction. The article fully supports the labels and even says that the United States has some catching up to do compared to the other countries in promoting the warning labels positively but effectively in order to reduce the increasing number of tobacco smokers.

Reported from Richmond, VA, WSOCTV has an article on their website titled, “Feds Proposes Graphic Cigarette Warning Labels written by an Associated Press tobacco writer Michael Felberbaum. To point out few of things I’ve noticed in this article is that the writer has embedded a video for the readers to easily have the access to the pictures of the cigarette boxes with graphic warning labels on them. Right below the video, the writer provides other related stories and links such as a slideshow of the pictures of the proposed warning labels, national smoking rates, and etc. As Buffalo News has mentioned (paragraph above), writer Michael Felberbaum also agrees that the warning labels will help reduce the numbers of smokers. He also gives additional evidence that the pictures will have a strong impact on the consumers by quoting a credible source such as David Hammond. He is a behavior researcher in Canada who also helps the FDA with designing their warning labels. This is very important that the writer cited a credible source in convincing the readers that the change committed by the FDA is a good thing.

The Columbus Dispatch presents similar news written by Bill Bush titled “New cigarette warning labels to be graphic.” The idea and the tone of the article is very similar to the two previous local news coverage discussed above. However, an interesting thing to notice in this particular report is that writer Bill Bush uses the local’s opinions to support his favorable views on the warning labels. Instead of citing credible sources such as researchers or government officials, the writer interviews the local people about their views on the warning labels of cigarette packages. He interviews a select range of people: a working class male on his usual smoke break, owner of an advertising company, and even the owner of a tobacco shop. He uses the opinions of the people in his report in order to get the message across to the readers that “everyone else” is agreeing to the warning labels and that it is normal to do so.

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